The Special Purpose Of The Third Generation Volkswagen Touareg
We bring to the attention of readers an interesting material by Krzysztof Wozniak, one of the authors of CarSalesBase.com, about the third-generation Volkswagen Touareg. What is the special mission of the novelty?
Usually, the debut of the new generation of the German car does not bring surprises from the point of view of external stylistics. Technical changes, new engines and equipment – all this is present. In this case, the model, as a rule, is aimed at the same group of clients as the predecessor.
This can not be said of the third-generation Volkswagen Touareg. It is designed taking into account not only the European, but also the Chinese market. By the way, it is in the People’s Republic of China, namely at the Beijing Motor Show, its first official publication will be held.
Volkswagen seems to have realized the prospects of the Chinese market long before other automakers. Now, after years of selling boring but worthy sedans and hatchbacks in this country, the company is preparing a total attack on the most fashionable segment of crossovers.
The new role of the Touareg is to lead this attack, acting as the leader of this SUV niche.
In the USA Volkswagen today is concentrated on a huge and relatively cheap Atlas. More expensive Touareg has been sold here for many years, but in the end with a very modest result.
Well, so what? Because of this shift in strategy? First, the Mk III Touareg struggles to look much ‘richer’ than the first two generations, with an impressive grille and chrome stripes everywhere.
In fact, after the pallor of the first two generations (partly due to the need to share doors with ‘sister’ Cayenne), the latest model looks more attractive than the sloppy Mk III Cayenne or the inconvenient second-generation Audi Q7.
But inside this strategy is really more tangible: Volkswagen boasts a two-screen installation (with a massive 15-inch central unit), which puts the closest more expensive competitors in a sad position.
On the other hand, there are companies like Buick, Citroen or DS, whose perception of the market in China is completely different than in their domestic markets, and which are developing many models only for the Chinese market.
An interesting thing about the new Touareg is that it is an attempt to bridge the gap between the two approaches by developing a model for both the Chinese and European markets, whose functions are equally dependent on the needs of customers in both countries.
Source – CarSalesBase.com