Rumors About The “Death” Of Chrysler Were Exaggerated
Instead of giving up the Chrysler brand, as automotive media wrote a few days ago, Fiat Chrysler Automobiles decided to breathe life into it, so to speak. Waymo, the manufacturer of technologies for unmanned vehicles and Alphabet’s affiliate will help in it.
Although Chrysler cars are not actually sold in Europe (the remainders are being sold by dealership in the UK – the only European country where the brand has been presented for the last 9 years), their future is out of danger. According to the Autocar, Waymo decided to replenish its fleet with 62,000 Chrysler Pacifica minivans, to compete with Uber.
Speaking at an event for investors, FCA’s CEO Sergio Marchionne has explained, that the Dodge brand will continue producing performance cars, and Chrysler will fill the niche of minivans in the US market.
Dodge and Chrysler are local brands of NAFTA countries (USA, Canada, Mexico), and they will be developed for local markets. ’70 percent of the US market is already non-sedan, so to try and build traditional sedans is not helpful.’
Today in the Chrysler lineup there is only the 300 full-size sedan and the Pacifica minivan. FCA is going to develop a new Chrysler model, likely an MPV or SUV.
It is also announced that talks are under way to negotiate the sale of Waymo driverless tech-equipped Chrysler Pacificas to the public.
Photo: 2015 Chrysler 300