Hyundai Draws Inspiration For A New Design Code From The 1974 Concept
At the Geneva Motor Show Hyundai has introduced the Le Fil Rouge concept. The company calls this prototype a reinterpretation of the design language of its first model – the HDC-1 concept car.
The latter was introduced in 1974 and is in fact the first step of the brand in the automotive industry, Automotive News reports.
The era of ‘floating sculptural lines’, in which the design of modern Hyundai models is made, is coming to an end. This style began in 2007. Future sedans and SUV of the brand will look more sporty.
Sang Yup Lee, a head of the Hyundai style, says,
The concept’s design is so simple that it looks like the car was drawn in one line. Our goal is to promote the beloved brand, creating vehicles with increased emotional value.
In the interior decoration they use ‘renewed wood and high-tech fabrics’.
Luc Donckerwolke, a head of the Hyundai Design Center, says that the new style is aimed at harmonizing the four main elements: proportions, architecture, style and technology.
Andreas-Christoph Hofmann, a Vice President of marketing and product at Hyundai Europe, says that some notable features of the Le Fil Rouge, such as a cascade grille, will soon appear on the serial models of the brand.