Fiat Will Leave Only 2 Models On The Car Market In Europe
At the Geneva Motor Show passing these days, the head of Fiat Chrysler Automobiles Sergio Marchionne has said Fiat is playing less important role in the European car market. The brand’s lineup on the continent may be limited to two models: the Fiat 500 and Fiat Panda.
The FCA’s President noted that he “did not kill Fiat”, but Alfa Romeo and Maserati as brands are progressing. At the same time, the oldest Italian brand is losing its position. The only exception is the market in Italy, where the Cinquecento and Panda are the best sellers.
The situation with the Lancia brand is even more complicated. The decision on it has not been made yet, but today it is represented on the market by only one Ypsilon model. With such positions FCA is difficult to earn.
I understand that Fiat means a lot, but its positioning in the market is wrong. We need to create space for more powerful brands that provide stable sales. As for Lancia, the development of the brand will be limited, as its potential niche of the market seems to be scooped out. This should be approached without emotion.
Marchionne also recalled the fast-growing market of crossovers. He believes that by 2022 this segment will account for 40% of sales. Instead of trying to market Fiat, the FCA’s head explained, it’d better to concentrate on promoting Jeep in Europe, as well as the highly profitable Alfa and Maserati.
Potential for Fiat are the markets of Latin America. In Europe, the 500-family and the Panda will remain. They will represent the brand on the continent. Moreover, both projects will continue developing.
Source: Auto Express
Photo: 2018 Fiat 500L Wagon